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Make Every Tweet Count
One of the continuing questions in marketing and public relations is how to use Twitter to its fullest and with a big return-on-investment. Twitter is a free micro blogging service, but it does take time to use.
One technique is to make every tweet count by keeping tweets a value add. Keep the tweet to the point and forget about letting followers know every last detail of the day.
Tweeting with Value Adds
Make it worth the follower’s time to follow and read the posts. Some value add ideas for tweets:
· Provide bits of research about products, services or industry news.
· Ask a compelling question that others can post answers and possible re-tweet to other tweet lines.
· When others post questions, try to find the answers and become the go to Twitter person.
· Always focus on posts that can benefit the readers in some ways such as letting them know about special events, current events, news, special pricing, etc.
Make Post Tweets Meaningful
Those in business that are also Twitter followers do not want to know every detail of the messenger’s day. They don’t care about what anybody had for lunch (unless it was a great money saving special) or that their office just got painted.
Instead use tweets to let followers know about attending conferences, learning new skills, finding a great new book, or meeting a new customer that may be of interest to followers. Avoid asking followers “What are you doing?” Instead tweet about just reading a helpful and informative article online.
Make Every Tweet Count
As Twitter matures, people are becoming less and less enthralled about all of the small details of everyone’s life. While Twitter continues to be all the rage, it is also beginning to become one of the most valuable ways to connect with customers. As such, users need to make each and every tweet count. With the message at only 140 characters, the writing has to be tight and to the point. Tweets have to also be relevant, viable, and meaningful to followers.
For example, for those in the health care field, tweeting news about new medical tests, equipment, or research would be relevant and meaningful. For those in working to make the world a greener place, tweeting about new green initiatives, products, articles, books, or how a company is contributing to improving the environment would be viable.
Tweaking Tweets
Think about a tweet before sending. Take a minute to ask if the followers will appreciate the information or will be challenged by a question or if and how they will benefit from the tweet? If the tweet is relevant, then tweet it to the world or at least to followers.
Outsource your Tweeting
To tweet effectively does take time and skill, separate your business and personal social media, by outsourcing to an expert, use the time that you save to get on with running your business, the cost of outsourcing will soon balance itself out with increased sales!
Having said all that, I probably will continue to tweet the more mundane parts of my day and chat with the many real people that I now call my Twitter friends …
